Preface

Now a days, data science or data analytics has become a buzzword.The emergence of social media and some other platforms like social media have given birth to vast amount of data. The Economist1 reports that “the world’s most valuable resource is no longer oil, but data.” Data is the raw materials for gaining additional insights and the data analytics is the means through which the insights are extracted from the data.

As we know accounting is called the “language of business” and accountants play significant role in generating vast amount of data about an organization. Additionally, accountants can leverage the data science tools to help business unlock valuable insights and thus make improved decision making.

How to Read this Book

This is how to read the book. The book is intended to a stand alone data analytics course in accounting. Alternatively, it can be used as a supplement to other accounting courses. In such cases, exercises specific to a particular accounting courses can be used. Moreover, the book is intended for both undergraduate and graduate accounting students. Further, doctoral students in Accountancy can also use the book as a preparation for research method classes in their PhD programs.

Structure of the Book

This is structure of the book.